Ready to boost your products’ visibility and drive sales with Sponsored Products on the new platform? This article will walk you through the eligibility requirements, how to access the advertising platform, and give you an overview of the associated costs.
Who Is Eligible to Use Sponsored Products on Jumia Ads?
Generally, active sellers on Jumia can access the Sponsored Products platform and will be eligible to use Sponsored Products. To sponsor a product, you must have at least one in stock in the Vendor Center.
How Do You Access Sponsored Products?
From your Vendor Center account, open the menu – Create Your Campaign Now – Create Your First Campaign.
Voici la traduction en anglais, en conservant la structure et le ton professionnel :
Understanding Sponsored Products Costs:
The cost model for Sponsored Products on Jumia Ads is based on Cost Per Click (CPC). Here’s what you need to know:
No Charges for Impressions: Generally, you are not charged simply for displaying your ad (impressions). You only pay when a customer clicks on your product.
You Set Your Maximum Bid: When creating a campaign, you set the maximum amount you are willing to pay for a single click on your ad. This is your “bid.”
Actual Cost Per Click: The actual amount you are charged for a click is often lower than your maximum bid. It depends on the bidding dynamics and the bids from other sellers competing for the same ad placements. You will generally pay just enough to win the placement over the next-highest bidder.
Budget Control: You have full control over your advertising budget. You can set a daily or lifetime budget for your campaigns, ensuring that you do not spend more than you are comfortable with. Once your budget is exhausted, your ads will generally stop running until the next budget cycle (for daily budgets) or until the lifetime budget is reached.
Budgeting Basics:
When getting started with Sponsored Products, it is a good idea to:
- Start with a manageable budget: Don’t feel pressured to spend a lot at first. Start with a budget you are comfortable with and gradually increase it as you see results.
- Monitor your performance: Regularly track your campaign performance to understand your average CPC and adjust your budget accordingly.
- Experiment with bids: Try different bid amounts to see how they impact your ad placement and costs.
If you would like to contact our Sponsored Products team, please reach out to us [here].
