Dear partners,
It is strictly forbidden to sell forgeries, copies and counterfeit brands on Jumia.
What is a counterfeit item?
A counterfeit or copy item is:
1- A product replica (identical or similar design/style), with minor variations of the brand name (found on Jumia);
2- Any product that is listed as generic and bears no brand name, but incorporates another brand’s design/model or logo.
Examples of fake bans to put online!
Fake NIKE design image
False brand name image: OOF White instead of Off White
False brand name image: BALNEIGAGA instead of Balenciaga
Images of fake articles referenced as generic but
representing GUCCI designs and the CHANEL logo.
A few tips to avoid counterfeiting!
To protect yourself and ensure you don’t list counterfeit items:
♦ Don’t create exclusive brands that you’re not authorized to sell.
♦ Don’t create replica brands with altered spelling, for example “Chanelle” instead of “Chanel”.
♦ Don’t use branded products that aren’t made by said brand, using a Gucci logo for a non-Gucci product.
♦ Don’t put genuine items online while delivering counterfeits.
The documents you need to sell a brand-name item!
In order for your restricted brand item to be sold on JUMIA CI you must provide the following documents:
♦ either a brand licensing agreement signed and sealed by both parties (the brand and the seller);
♦ either a distribution contract (exclusive or non-exclusive) signed and sealed by both parties (the brand and the seller);
♦ or a certificate of authenticity for the product or item bearing the logo and stamp of the brand issuing said certificate;
♦ or a stamped invoice (from 0 to 3 months max for small stocks of items and 0 to 6 months max for large stocks) from the brand or the brand’s authorized reseller, bearing the name of the seller or the name of the seller’s boutique.
In the case of invoices from authorized resellers we will need :
♦ A copy of the brand’s distribution certificate attached to the invoice, or in the absence of a distribution certificate, an e-mail from the brand telling us that the reseller is indeed authorized in its accounts or is a sub-reseller of its authorized reseller.
The consequences of selling fake or counterfeit goods on Jumia
Our reputation depends on that of our sellers. Therefore, if an item created breaks the trust of our customers, it poses risks for our entire market.
As a reminder, Jumia applies the following procedures:
♦ 120,000 Frs penalty after detection of a counterfeit or fake item.
♦ Following a second case of counterfeiting, your store will be levied again and permanently closed.
NB: Jumia will be fully transparent with the judicial authorities in any investigation of cases of alleged trademark infringement on the site, and will comply with the law in the event of proceedings.
Please note!!!
This list is not exhaustive. You must make sure you sell original products for all your branded items.
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